patek philippe next generation | Patek Philippe geneva

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09.10.2019. The next chapter of the Generations campaign. New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a .It is 25 years since Patek Philippe launched the “Generations” advertising campaign and lin.Official website of the last family-owned Genevan luxury watch manufacturer. Enter the Pate. This is apparently Patek’s gambit at attracting new, younger clients, a stated goal of the Cubitus, positioned as it is as the new entry level, sporty watch in the brand’s catalog. The .

It is 25 years since Patek Philippe launched the “Generations” advertising campaign and line that has become iconic for its timeless appeal and longevity.

09.10.2019. The next chapter of the Generations campaign. New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept. This is apparently Patek’s gambit at attracting new, younger clients, a stated goal of the Cubitus, positioned as it is as the new entry level, sporty watch in the brand’s catalog. The thinking from Patek seems to be that by casting an actor under 50 for their advertisement, young wealth will flock to the brand.

It is 25 years since Patek Philippe launched the “Generations” advertising campaign and line that has become iconic for its timeless appeal and longevity. Introducing new designs that may unsettle some (for a time) is the only surefire way to propagate a new generation of watch collectors just as doolally for Patek Philippe as their fathers before them.

Patek Philippe wikipedia

This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.” Patek Philippe has been using the so-called Generations campaign to sell watches since 1996 without interruption, and the sentimental pairings of sweet family photographs and seemingly timeless watches is still going strong.Official website of the last family-owned Genevan luxury watch manufacturer. Enter the Patek Philippe universe to discover our watches, savoir-faire and news.

The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you merely look after it for the next generation."

The next generation of the world’s most hyped watch is coming soon. The Watch Club. By Oren Hartov. Published March 26, 2022.

The latest addition of Patek Philippe's "Generations" advertising, with timeless black and white imagery showcases the bond between father and son.09.10.2019. The next chapter of the Generations campaign. New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept. This is apparently Patek’s gambit at attracting new, younger clients, a stated goal of the Cubitus, positioned as it is as the new entry level, sporty watch in the brand’s catalog. The thinking from Patek seems to be that by casting an actor under 50 for their advertisement, young wealth will flock to the brand.It is 25 years since Patek Philippe launched the “Generations” advertising campaign and line that has become iconic for its timeless appeal and longevity.

Introducing new designs that may unsettle some (for a time) is the only surefire way to propagate a new generation of watch collectors just as doolally for Patek Philippe as their fathers before them. This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.” Patek Philippe has been using the so-called Generations campaign to sell watches since 1996 without interruption, and the sentimental pairings of sweet family photographs and seemingly timeless watches is still going strong.Official website of the last family-owned Genevan luxury watch manufacturer. Enter the Patek Philippe universe to discover our watches, savoir-faire and news.

The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you merely look after it for the next generation." The next generation of the world’s most hyped watch is coming soon. The Watch Club. By Oren Hartov. Published March 26, 2022.

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patek philippe next generation|Patek Philippe geneva

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